Malaysian Journal of Library & Information Science
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Article Information
Title:Information marketing in Sri Lankan Academic Libraries
Auhtor(s): Jayatissa Block,Edzan, N.N. ,
Journal:Malaysian Journal of Library & Information Science
Volume:7, No 2
Keywords:Information marketing; Free-based information services; Information services; Academic libraries; Sri Lanka
Abstract:Describes a study that investigates the marketing of “free-based” information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires.The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document-delivery services.The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet).

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